Salman Akhtar

Muhammad Salman Akhtar

SEO Expert & Digital Marketer & Web Developer

4+ years of experience in SEO, WordPress development, Shopify, and social media marketing — helping businesses in the US, UK, and UAE get found online.

4+Years Experience
100+Social Media Projects
15+SEO & Web Projects

About Me

A closer look at what I do, section by section.

SEO & Local SEO

I specialize in ranking websites organically — from local service businesses to niche content and tool sites. My approach starts with competitor teardown and keyword research, then moves into on-page optimization, technical SEO, and topical authority content planning. For local businesses, I handle Google Business Profile optimization alongside on-site local SEO, plus off-page work like authority backlink building and citations. I work daily with tools like Ahrefs, SEMrush, Google Search Console, and Google Analytics for research and tracking, alongside Rank Math SEO for meta configuration, sitemaps, and schema.

WordPress Development

I build and manage WordPress websites end to end — homepage design, service pages, custom plugins, and full site structure. I also handle site recovery when something breaks, technical troubleshooting, and automate content and SEO updates directly through the WordPress REST API for faster, more reliable delivery.

Shopify & E-commerce

For Shopify brands, I write product content and manage Meta Ads campaigns end to end. I’ve also worked directly with pixel and Conversions API (CAPI) setups, including tracking down and fixing data issues like duplicate/inflated purchase events.

Meta Ads & Social Media Marketing

I’ve managed Meta Ads campaigns and social media marketing for 100+ projects — setting up campaign structure and budgets (including CBO), targeting the right audience, testing ad creative and copy, and making sure pixel tracking is accurate so ad spend maps to real results.

Areas of Expertise

What I specialize in, at a glance.

SEO & Local SEO

Keyword research, on-page, technical, and off-page SEO, plus full topical authority builds for local service businesses and niche sites.

  • On-page SEO: content, meta, and internal linking
  • Technical SEO: site speed, schema markup, and audits
  • Off-page SEO: authority backlink building and citations
  • Google Business Profile (GMB) optimization
  • Competitor teardown and content-gap analysis
  • Tools: Ahrefs, SEMrush, Google Search Console, Google Analytics

WordPress Development

Full site builds and ongoing site management, from scratch or on an existing property.

  • Custom page and plugin builds
  • Theme setup and customization
  • Site recovery and technical troubleshooting
  • WordPress REST API automation for content and SEO updates

Shopify & E-commerce

Store content and campaign support for Shopify brands.

  • Product description and content writing
  • Meta Ads setup for e-commerce
  • Pixel and Conversions API (CAPI) tracking fixes

Meta Ads & Social Media Marketing

Campaign management across Meta platforms for 100+ projects.

  • Audience targeting and campaign budget optimization (CBO)
  • Ad creative and copy testing
  • Pixel setup and conversion tracking accuracy

SEO Projects

Local SEO, rank-and-rent sites, and niche tools across the US and UK.

Haverhill Junk Removal

junkremovalhaverhill.com

Full topical SEO buildout for a Haverhill, MA junk removal business — competitor research, schema, and a 35+ page content plan.

Glasgow Window Cleaning

glasgowwindowcleaningservices.co.uk

Rank-and-rent site built from scratch for the Glasgow, UK market with full local SEO setup.

Katy Tree Service

katytreesservice.com

Local SEO site for a Katy, TX tree service business, built and optimized end to end.

Katy Lawn Care

lawncareservicess.com

Local SEO and schema package for a Katy, TX lawn care business.

Mini Aussie Shepherd

miniaussieshepherd.com

Authority content site with topical SEO architecture for the Mini Australian Shepherd niche.

Online Bill Split

onlinebillsplit.com

Custom bill-splitting calculator tool with a full SEO audit and on-page optimization.

TikTok Money Calculator

tiktocmoneycalculator.com

Niche calculator tool site rebuilt with a full dark-theme design and meta updates based on Search Console data.

Joke For Kids

jokeforkids.com

Kids’ jokes content site with SEO audit and implementation, competing in a niche led by established players.

Web Development

WordPress builds for clients across the US, UK, and UAE.

Kinshop FZE — TVS Motor

kinshopfze.com

UAE-based vehicle trading site for TVS Motor import/export, operating out of Ajman Free Zone.

Zero One Group

zeroonegroup.co.uk

WordPress website built and managed for a UK-based client.

Bite Right Organics

biterightorganics.com

WordPress website built and managed for an organic food brand.

Silk O Shine Paints

silkoshinepaints.com

WordPress website built and managed for a paints brand.

Glasgow Window Cleaning

glasgowwindowcleaningservices.co.uk

Full WordPress build from scratch for a Glasgow, UK service business.

Katy Tree Service

katytreesservice.com

Full WordPress site build for a Katy, TX tree service business.

Shopify

E-commerce content and campaign management.

Pelle Glow

pelleglow.com

Skincare brand on Shopify — product content, a targeted Meta Ads campaign, and a resolved CAPI/pixel tracking issue that was inflating purchase data.

Decor Home

decorhome.pk

Home decor brand on Shopify — store content and campaign support.

Social Media Marketing

Meta Ads and social campaign management.

100+ Campaigns Managed

Handled Meta Ads campaigns and social media marketing for 100+ projects — audience targeting, campaign setup, and pixel/tracking accuracy across client accounts.

Let’s Work Together

salman.akhtar2211@gmail.com +92 306 7951213 Facebook LinkedIn